every local business owner we spoke to is already paying someone ₹8,000 to ₹15,000 a month for “marketing”. what they get back is a screenshot of an instagram post and a number called reach. what they wanted was somebody walking through the door.
meanwhile the screen that decides whether anyone walks in — their google listing — hasn't been touched in eight months. no posts. reviews from 2024 sitting unanswered. wrong closing time. the enquiry that came at 11pm went cold because they were working.
that gap is the whole business. google is where somebody nearby, right now, with money in their pocket, is choosing between you and the shop two streets over. we point an ai at that screen and nothing else.
it's early. we're doing this by hand for the first few shops so we learn what actually moves the needle. tell us what's broken.